Out of Home media is yet set to experience another huge milestone in its strategy.
This Out of Home media firm is introducing a milestone in its wider digital strategy! oOh!’s cutting edge EXCITE retail screens will be seen providing engagement and networked national reach that shall give advertisers opportunities to interact with consumers, much differently and avidly, than ever before!
The wide range of technologies amalgamated within each of oOh!’s EXCITE channel panels include:
- Multi-touch screens
- Kinect 2.0 gesture control;
- Voice recognition technology;
- High definition web-cams;
- Networking incentives.
Being the primary user of this new concept, digital advertising will have access to all these technologies across a network that links advertisers and consumers through the integration of the creative with online, mobile and social channels. Thanks to oOh!
oOh! CEO Brendon Cook narrated that oOh!’s EXCITE panels move further beyond converting traditional inventory to digital signs
Digital technology has changed forever how we will and prefer to write, talk, and convey our thoughts. Today’s announcement is a pivotal step in oOh!’s digital strategy and will hope to accelerate the change that digital technology is bringing to the Out Of Home industry, Mr.Cook was conveying.
“Our proprietary content management system creates a partnership of technology and content that provides advertisers with new capabilities to connect with consumers and achieve nationally-networked, mass-audience reach.
“The opportunities of how this can be used are limited only by the imagination,” Mr Cook gladly confirmed. oOh! is initially setting out 50 new panels in centers across Australia with the first advertisers to utilize the capabilities being Village Roadshow for its new release, Pan.
These EXCITE screens are strategically placed in high traffic spots – giving a wide base for interactivity and viewing by crowds, plus a long viewing time – such as the food courts in Australia’s top shopping center.
“We’ve spent more than $1 million in the development of the EXCITE panels which take the Out of Home industry to an entirely new level and set the benchmark for consumer engagement,” Mr Cropper declared.
“We know that the offer of interactivity is appealing to consumers, from our experience with 33,000 consumers joining a touch to play game on the screens during a two-week campaign.
“We’ve packed in all the latest technologies we could to equip brands and their advertising agencies with the opportunity to be creative and develop interactive campaigns with both cut through and reach.
“The world leading capabilities can be grouped into three main campaign themes: Fun, Fame, Fortune.
“Fun includes gaming, via gesture control, voice recognition and recording, Fame includes the webcam for photography and Fortune is for competitions that utilize the touchscreen that is linked to a sophisticated computerized back-end.
The online functionality enables all campaigns to go viral via uploads and downloads,” Mr Cropper added and conveyed.